Several of Rideout Health’s facilities will also undergo name changes and bear a new logo. Rideout Memorial Hospital in Marysville, Calif., is now known as Rideout Regional Medical Center, and Fremont Medical Center in Yuba City is now called Fremont Medical Plaza.
The healthcare organization selected the new name and logo to reflect its ongoing growth.
More Articles on Hospital Branding:
No More Excuses: Why You Must Include Social Media in Your Hospital’s Marketing Strategy
Is the Mission the Brand? Or is the Brand the Mission?
Steward Health Care Commercials to Run During Olympics Coverage
At Becker's 4th Annual CEO + CFO Roundtable, taking place November 2–5 in Chicago, more than 1,500 hospital and health system executives tackle decisions that determine whether organizations thrive or merely survive: protecting margins under cost pressure, choosing where to grow, renegotiating payer relationships, stabilizing the workforce and proving real ROI on technology. This is where leaders work through them together, face-to-face. Apply for complimentary registration now.