U of South Carolina, Prisma partner to bring business ideas to market

The University of South Carolina and Prisma Health have teamed up in an effort to bring more commercially viable ideas to the market, according to The Post and Courier.

The two organizations, both located in Columbia, S.C., will work together to research and develop innovative healthcare delivery models, new medical devices, digital health applications and unique treatments for diseases. 

"Physicians will get ideas out of their heads and into the marketplace," Bill Kirkland, executive director of the university' office of economic engagement, told the publication.

Under the deal, Prisma Health will have access to the university's connections, business incubator and experience in winning intellectual property patents. 

The partnership was approved by the university's board of trustees last week.

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