Tenet Health Central Coast unifies 2 hospitals, affiliated entities under single brand

On. Oct. 4, Dallas-based Tenet Healthcare launched Tenet Health Central Coast, a single name and brand for two acute care hospitals and its affiliated healthcare entities.

The hospitals comprising Tenet Health Central Coast are Sierra Vista Regional Medical Center in San Luis Obispo, Calif., and Twin Cities Community Hospital in Templeton, Calif., and Tenet's affiliated urgent care centers, primary and specialty care clinics, and outpatient laboratory and imaging centers in the central California region.

Each facility will share the "Tenet Health Central Coast" brand name, along with its individual hospital or service name. A new logo, representing the mission of Tenet Health Central Coast — Community, Compassion and Care — will also be adopted by each facility over the next few months.

"Unifying our resources under the Tenet Health Central Coast brand signals to all of the communities we serve that we offer unique services in a variety of settings, from Nipomo to the South, to Cambria and Paso Robles in the North," said Mark Lisa, CEO of Tenet Health Central Coast.

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