CHI rebrands select KentuckyOne Health facilities

Louisville-based KentuckyOne Health and its parent company revealed plans Jan. 22 to rebrand its facilities in the eastern and western parts of the state.

The facilities will be rebranded CHI Saint Joseph Health. Officials said the goal of the rebrand is to unify the organization under a single strategic vision heralded by the facilities' parent company, Englewood, Colo.-based Catholic Health Initiatives.

The rebrand also includes a new logo to represent CHI Saint Joseph's ministry and mission.

"The Saint Joseph name is one of heritage and excellence. Our facilities' reputations are built on quality care for all patients and leading-edge technology, and we are excited to continue this legacy and look to the future under this new name," Bruce Tassin, CEO and market leader for CHI Saint Joseph Health and president of Lexington-based Saint Joseph Hospital, said in a statement.

KentuckyOne Health announced plans in 2017 to sell its facilities in Louisville. Officials are still negotiating their sale.

More articles on strategy:
Navigant: 5 notable hospital trends in 2019  
PwC: CEOs predict less growth in 2019
Employers are the most trusted institutions in 2019  

© Copyright ASC COMMUNICATIONS 2020. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.

 

Featured Webinars

Featured Whitepapers