8 groups, 1 voice: Kaiser Permanente rebrands physician group

Permanente Medical Groups, the multispecialty physician groups affiliated with Oakland, Calif.-based Kaiser Permanente, unveiled a new website Jan. 15 that aims to unify the organization's eight medical groups into one cohesive brand.

The rebranded website features stories and news about Kaiser's eight PMGs, which are composed of more than 22,000 physicians. Officials said the goal of the effort was to unify the groups' individual identities and voices.

The website also highlights innovations in medicine and clinical quality, leadership columns, physician profiles, a podcast with industry leaders, and the PMGs' official statements on issues within the medical field.

"Our physician groups provide exceptional, high-quality medical care that leads the industry. This Permanente Medicine brand website amplifies the voices of Permanente physicians in the national conversation about improving healthcare in America. Visitors to this site will gain a better understanding of our healthcare model," Richard S. Isaacs, MD, co-CEO of The Permanente Federation, which represents the PMGs nationally, said in a statement.

To access the full report, click here.

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