HMA Adds Bayfront Brand to 7 Hospitals

Seven Health Management Associates-owned regional hospitals along Florida’s Gulf Coast have changed their names to reflect their affiliation with St. Petersburg, Fla.-based Bayfront Health System, which the Naples, Fla.-based Health Management acquired in a joint venture earlier this year.

Advertisement

The rebranding is intended to strengthen the clinical connection between the hospitals, which are located “within a two-hour radius” of one another, according to a news release.

The seven hospitals are:

•    Bayfront Health Brooksville (Fla.), formerly Brooksville Regional Hospital
•    Bayfront Health Dade City (Fla.), formerly Pasco Regional Medical Center
•    Bayfront Health Port Charlotte (Fla.), formerly Peace River Regional Medical Center
•    Bayfront Health Punta Gorda (Fla.), formerly Charlotte Regional Medical Center
•    Bayfront Health Spring Hill (Fla.), formerly Spring Hill Regional Hospital
•    Bayfront Health St. Petersburg (Fla.), formerly Bayfront Medical Center
•    Venice (Fla.) Regional Medical Center, which will retain its name but add “an Affiliate of Bayfront Health” to its title.

More Articles on Hospital Branding:

University of Michigan Health System Gains Affiliation, Part-Ownership in MidMichigan Health
Cleveland Clinic Heart Center Affiliates With Fisher-Titus Medical Center, Bellevue Hospital
Premier Health Partners Drops “Partners” From Name

Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit

Advertisement

Next Up in Uncategorized

Advertisement

Comments are closed.