An experienced and insight-focused marketing leader, Ms. Milford created a unified strategic and results-driven marketing team for the $3.8 billion integrated Catholic health system, which serves over a million patients. During the last eight years, she has led year-over-year growth of new patients that can be directly attributed to marketing’s customer relationship management initiatives, established an in-house agency model, developed a connected brand architecture and strategy, launched the marketing of OSF OnCall virtual and retail urgent care, established national media prominence for innovations and digital health operations, and revamped the marketing strategy to lead by the consumer digital journey. Last year, 27 of her 74 team members achieved digital marketing certifications and embraced a content strategy that led to a 53% growth rate from 2022 to 2023, resulting in 4.5 million blog views with a 2.6% web action conversion rate and a 4.5% social engagement rate. Prior to joining OSF, Ms. Milford was the senior vice president of strategy and development for Crystal Lake, Ill.-based Centegra Health System.
