Mr. Matsen oversees an international team of 250 professionals across Cleveland Clinic. Under his leadership, Cleveland Clinic has grown to be one of the most recognized and respected healthcare brands in the world. As a leader and innovator in digital and content marketing, Cleveland Clinic has become an industry-leader in website content, social media, mobile apps and search engine marketing programs. Mr. Matsen has overseen some of the health system’s largest projects to date, including its centennial campaign in 2021, COVID-19 communications and the development of the system website, which is expected to reach more than 1.2 billion visits by the end of the year, thanks in large part to interest in its health essentials and health library content. During the height of the pandemic, Mr. Matsen and his team led a multi-media national public service masking campaign joined by hundreds of health systems and hospitals. Mr. Matsen joined the Cleveland Clinic in 2006 after serving as executive vice president and chief marketing officer of Delta Airlines.
