Mr. Clark works closely with University of Maryland Medical System’s executive leadership team to set and implement strategic direction. Serving as senior vice president of marketing and communication since June 2020, he oversees the system’s internal communications, media relations, crisis communications, physician relations, web strategies, marketing and creative teams. He implemented a “system-first” approach to marketing and advertising, holding all organization marketing and branding under a single creative standard, which resulted in the system becoming “top-of-mind” for the consumers within the market area. He led the award-winning “Better State of Care” campaign, which has been crucial in raising awareness of the differentiated care UMMS provides. He has also managed successful service line campaigns with award-winning creative for transplant, neurosciences, nephrology, and heart and vascular service lines. Additional accomplishments include driving the system’s digital health strategy, which has brought online scheduling to the system for the first time and has brought significant engagement to the website, blog and podcast series.
