In her 30 years as a senior executive with two leading U.S. cancer centers, Ms. DiBrog has driven conversations about cancer care, expanded access to needed services and shaped how healthcare organizations communicate. Since joining Roswell Park leadership team in 1997 from City of Hope in Los Angeles, the award-winning thought leader has built a full-service in-house agency staffed by experts in digital marketing, business strategy, public relations, customer relationship management, crisis management, creative services and market intelligence. Last year, it reached over 3 million unique web visitors, 2.2 million blog readers and 350,000 callers seeking cancer information, all in a midsize market of less than 600,000. She and her team were recognized for their work in “Cancer Can’t Win” and “Living with Fear”. Her NCI-cancer center colleagues in the Public Affairs & Marketing Network, where she serves as an officer, celebrate her as a strategy-driven visionary who helps them achieve positive global impact during a period of unprecedented change in healthcare delivery, regulation and non-stop advancement. Founded in 1898 as the nation’s first cancer center, Roswell Park was among the first three to receive NCI designation and is credited with the early development of chemotherapy and prostate specific antigen screening.
