Mr. Lococo leads an interdisciplinary team in multi-audience marketing, communications and outreach strategies. His areas of responsibilities include advertising, brand, internal communications, marketing operations, media relations, reputation management, retail, social media, and two clinical programs for the health network that features an academic medical center, community hospital and more than 70 primary and specialty care sites. In collaboration with capacity management and the EHR team, he is helping Nebraska Medicine grow the digitalization of the consumer experience, with more than 18% of primary care appointments scheduled online. Last year, referrals to specialty care programs exceeded 9%. Mr. Lococo’s team, partnering with human resources and utilizing colleague input, launched a reimagined employment brand in the spring of 2024. Thus far, the initiative has led to a 44% increase in career site visitors and a 22% increase in external candidates hired in the fourth quarter over the previous fourth quarter.
