Ms. Jordan oversees all marketing, communications and community outreach for the Cape Fear system and the Cape Fear Valley Health Foundation. She has more than 20 years of experience in healthcare marketing and planning across all models, including non-profit, for-profit, academic and faith-based. She is adept at using data to strategize marketing and public relations campaigns. Since joining the system in 2020, she has changed its approach to public relations, marketing and digital communications. Under her direction, the department has undertaken web updates and increased positive media relations. She is committed to helping her team excel, championing professional development opportunities and work-life balance initiatives.
