Ms. Martino, chief marketing officer of Endeavor Health, is recognized for her insights-driven omnichannel strategies that enhance brand reputation, build relationships and drive organizational growth. Since joining in 2020 during the height of the Covid-19 pandemic, Ms. Martino has led transformative marketing efforts through multiple mergers and the unification of four health systems into one, which culminated in the 2023 rebrand to Endeavor Health. Her leadership fueled the launch of a new brand identity and advertising campaign in early 2024, achieving nearly 60% brand awareness in just three months. She oversees strategic direction across brand, marketing, digital strategy, communications and public relations, bringing more than 25 years of experience in brand-building, mergers and acquisitions, and change management. Previously, she served as system vice president of consumer insights and strategy at a major health system and held leadership roles at advertising agencies. A dedicated mentor, Ms. Martino also serves on the boards of the University of Wisconsin’s School of Journalism and the Women’s Philanthropy Council.
