As the senior vice president of marketing and communications for Orlando Health, Mr. Snyder has ongoing leadership responsibility for the implementation of all marketing, branding, communications, social media, web and mobile strategies, and initiatives for Orlando Health. He also owns organizational reputation management and has been integral to the system’s customer experience space. In 2022, Mr. Snyder’s team recorded 2.75 billion consumer impressions from its campaigns, a 58% increase from the year before. In April 2022, he launched the organization’s new visual identity and rebranded more than 3,100 pieces of collateral, a move that resulted in a 26% increase in overall market awareness. He also led the implementation of new tracking tools to enable swift reactions to media purchases, leading to a return on investment five times the industry norm. Thanks to his decision to add physician rating to the system website, more than 400,000 public-facing physician ratings are now available, and views to the website have increased by 20.1% over the prior year. Mr. Snyder has also identified that the Hispanic population in the region is growing and implemented initiatives that better connect to this demographic. Since Mr. Snyder joined Orlando Health in 2016, the organization has grown from a $3 billion entity to a system with $9.6 billion in assets.
