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Jeremy Harper

Chief Strategy and Marketing Officer

Corewell Health

Grand Rapids, MI

Mr. Harper serves as chief strategy and marketing officer at Corewell Health, where he leads systemwide marketing together with strategy, business development, and consumer experience and insights for both Corewell Health and its coverage arm, Priority Health. Over the past three years, he has overseen the creation and growth of the Corewell Health brand, which has surpassed all targets for brand awareness and brand strength since its launch. Mr. Harper has also advanced performance marketing and reputation management while refining data-driven models to optimize marketing investments, and has strengthened Priority Health’s connection with its members. In 2025, Corewell Health Children’s brand launch won a “Bronze REGGIE Award” from the Association of National Advertisers, increasing awareness of children’s services by 10.1%, contributing to a 10% increase in emergency visits and a 5% increase in inpatient care in the East Michigan region. Prior to Corewell Health, Mr. Harper held various strategy, marketing, innovation and general management roles at Kellogg Company globally.

Becker's Recognition

Jeremy Harperhas been named a Becker's honoree on the lists below.

2024 Winner

Executives

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These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.

2024 Winner

Executives

Chief Strategy Officers to Know

Chief strategy officers are a guiding light for their health systems, crafting short- and long-term strategic plans that drive forward momentum. They are tasked with expanding access to care through partnerships and acquisitions, as well as innovative initiatives and technologies. Chief strategy officers ensure that organizations grow in accordance with their vision and mission.

2026 Winner

Hospital & Health Systems

96 Hospital and Health System Chief Marketing Officers to Know

These bold strategic leaders drive the planning and execution of marketing and communications initiatives for their organizations. Chief marketing officers are tasked with positioning their hospitals and health systems as leaders within the market via brand development, data-backed marketing efforts, and customer relationship management.

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