Ms. Ovitt leads an integrated marketing communications team that elevates the Fred Hutch brand through digital strategies, user experience, advertising, content marketing, social media, creative services, and internal, external and executive communications. Fred Hutch, an independent, nonprofit organization that also serves as UW Medicine’s cancer program, is an NCI-designated cancer center. She joined Fred Hutch in 2022 following its merger with long-time clinical partner Seattle Cancer Care Alliance, and launched a rebrand that increased brand preference within the first six months. Her executive experience includes similar roles for academic health systems, children’s hospitals and cancer centers, where she focused on areas of strategic impact. At St. Jude Children’s Research Hospital, she generated a 70% increase in national consumer media coverage in her first 18 months. At Children’s National Hospital in Washington, D.C., her work to solve brand identity challenges resulted in a 309% increase in brand name association. At Portland-based Oregon Health & Science University, she developed a national strategy for the $1 billion OHSU Knight Cancer Challenge that helped meet its goal in 18 months. She has also held roles at Phoenix Children’s Hospital and the Arizona State University Biodesign Institute in Tempe.
