Ms. Schultz leads state, regional and national growth and marketing strategies at OU, advancing the system’s mission of education, research and clinical care. She oversees marketing and communications, including growth strategies for community health, market research, communications, digital media and branding. She is a thought leader in growth, organizational development and marketing strategy. She understands both the regional and national healthcare landscape. In her five years at OU, she has led a restructuring and transformation effort within the marketing team. She launched the OU Health brand, delivering internal and external communications tools and strategies. She was also a key leader during the 2021 merger of the OU College of Medicine faculty practice with OU Medicine. She also led the market research, development and creation of OU Health’s brand identity. Ms. Schultz and her team also work closely with OU Health’s referral network and foster strategic relationships for clinical programming across the community.
