Mr. Stanziano leads all marketing, communications and consumer digital engagement programs at Geisinger. Since 2018, he has led a brand modernization initiative that unified its hospitals, clinics, health plan and academic programs under one brand platform, as well as launched a content marketing program and award-winning creative campaign. The result is a 10% improvement in brand awareness and 11-point lead in brand preference above other competitors. To drive growth marketing, he implemented an enterprise customer relationship management solution, created a marketing analytics team, and is leading the build of a customer data platform and website redesign to expand the marketing technology stack. His digital portfolio includes digital customer experience for Geisinger’s authenticated web portals. Under his leadership, the entire employee communications program was redesigned, resulting in 85% of staff and 96% of leaders rating their communications effective. Geisinger’s earned media share of voice consistently measures more than 60%. He also created a content marketing function which includes Balance by Geisinger blog and PA Health magazine. Previously, he was vice president of marketing and communications for Scripps Health in San Diego and communications director and press secretary for a member of the House of Representatives.
