Ms. Woolsey joined HSHS in 2023 as its system senior vice president and chief marketing and communications officer. She functions as a key member of the executive leadership team and reports to the CEO. She establishes and executes system strategy for all HSHS brand, marketing, communications and public relations. She handles crisis communications, issues management, patient and provider digital strategy and consumer experience. She also serves as a brand ambassador for HSHS. She came to the system with deep expertise in branding, PR, communications and marketing. She also understands finance and operations. She focuses on data and metrics to drive brand awareness and inform marketing programs. Ms. Woolsey has also been appointed co-executive sponsor for HSHS digital strategy and will be partnering with its chief strategy officer to assess, establish and execute external website and consumer-facing digital engagement initiatives, brand awareness and strategic growth goals.
