Mr. Soltoff has led Temple’s marketing efforts since 1991. His role at Temple has frequently evolved, due to expanded responsibilities, organizational growth, and always-advancing technologies and best practices. In addition to marketing, his portfolio includes business development, physician outreach and communications, which work closely together to build Temple Health’s reputation, generate patient growth, and provide the organization’s internal communications and other business objectives. He led the creation of Temple’s central access center and its medical interpreter program to improve communications with patients. In addition, he co-leads the Tri-State Health Care Coalition, an association of 13 health systems that has collaborated over the last three years to conduct public service campaigns regarding health topics including COVID protection and gun safety. His operational, clinical, business development and communications teams apply a market-readiness model that informs patient experience, differentiation, and capacity requirements to optimize marketing and program performance.
