Mr. Keegan has served as University Hospitals’ chief marketing officer since 2018. He is responsible for the overall master brand of the system, which includes 21 hospitals and more than 50 health centers. Mr. Keegan leads the strategy, development and implementation of UH’s multi-channel marketing, which spans both traditional (TV, print, radio) and digital media, donor/philanthropy marketing support and marketing research and analytics. He also oversees partnerships and strategic events for the system. He has overall leadership of the system’s creative services, content development and multimedia production. He has created a patient-centric customer relations platform, utilizing a full swath of digital technology and marketing. He also holds several additional leadership roles within the system, serving on the executive leadership team, founder and executive sponsor of UH’s digital consumer journey committee, epic executive steering committee and the analytics advisory council.
