Ms. Maislos Stanton leads strategic marketing, branding and communications for Memorial Hermann’s 17 hospitals, 265 care sites, 40,000 employees and affiliated physicians. She works to elevate brand awareness, address public health challenges, educate the public and tackle Houston’s health disparities. This includes community engagement, digital outreach and culturally appropriate messaging to ensure access to care and information is widely available. Her hands-on efforts with digital communications and thought leadership are key in engaging the community to convert engagements into lasting patient relationships. By emphasizing customized experiences and personalized content across all platforms, she helps fulfill the health system’s vision of creating healthier communities. She also directs consumer and market research, measurement and analytics in market planning and campaign development. Her team drives market share. measurable service line growth and demonstrable return on investment. Projects include the Resolution program to encourage healthy habits and Memorial Hermann’s Neighborhood Health Centers, which has achieved 54% growth in patient outreach. Ms. Maislos Stanton’s use of customer analysis and consumer journey mapping continues to lead to better understanding of customer patterns when accessing service lines.
