To help improve health outcomes and equity, Mr. Cox has made significant steps in placing community needs at the forefront of decision making. In this role since 2017, Mr. Cox believes in trying new approaches to care; this is evidenced by launching the Five Imperatives for Norton Healthcare that includes investing in underserved communities, educating staff to advocate on health policy issues, committing to having leadership in place that mirrors the community, increasing primary care offerings and establishing an Institute for Health Equity. Examples of these efforts include building a new hospital in a traditionally underserved area that prioritizes primary and preventive care and specialty services as well as opening a fully Spanish speaking clinic to increase access. After an extensive listening tour of community members, Mr. Cox advocated for changing the financial assistance program. This entails both increasing the number of families eligible to receive support and making changes so that those needing care are able to focus on getting well by allowing families to apply for assistance before there is a medical emergency.
