To gather data, WebMD randomly intercepted relevant conditions and audiences on its website and provided 1,000 to 1,500 viewers per specialty area with a live poll; responses were geo-located to gather market information. Physicians were targeted via an email from Medscape, and 250 to 300 survey replies were gathered per specialty.
The WebMD Elite Award was given to health systems which patients and physicians preferred 2 to 1 over local competitors in at least one specialty area. The following 27 met those criteria:
- City of Hope (Duarte, Calif.)
- Cleveland Clinic
- Dana-Farber Cancer Institute (Boston)
- Duke Health (Durham, N.C.)
- Emory Healthcare (Atlanta)
- Hospital for Special Surgery (New York City)
- Houston Methodist
- Huntsman Cancer Institute (Salt Lake City)
- Indiana University Health (Indianapolis)
- Johns Hopkins Medicine (Baltimore)
- Massachusetts General Hospital (Boston)
- Mayo Clinic-Arizona (Phoenix)
- Mayo Clinic-Minnesota (Rochester)
- MD Anderson (Houston)
- Memorial Sloan Kettering (New York City)
- Moffitt Cancer Center (Tampa, Fla.)
- Northwestern Medicine (Chicago)
- Ochsner Health (New Orleans)
- Oregon Health & Science University (Portland, Ore.)
- Penn Medicine (Philadelphia)
- Rothman Orthopedic Institute (Philadelphia)
- Seattle Cancer Care Alliance
- Tampa (Fla.) General Hospital
- UCHealth (Aurora, Colo.)
- University of Pittsburgh Medical Center
- UW Medicine (Seattle)
- Yale New Haven (Conn.) Health
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