PAM NICHOLSON, Senior Vice President for Strategy, Centura Health (Englewood)
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“Healthcare urgently needs to embrace consumerism and provide greater convenience, choice and transparency. At Centura Health, we’re adopting a variety of disruptive technologies, techniques and attitudes to learn to treat people not as patients seen episodically, but as consumers, which means reaching them on their turf and on their terms. It’s all about value: the matrix of price, quality, service and convenience that gets created with every interaction. We’re moving beyond the hospital walls into neighborhood health centers, virtual care, social health platforms including cognitive computing, emergency and urgent care centers, and on-demand mobile services. We are innovating to engage, empower and transform our relationship with consumers.”
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