According to the national poll, just 25 percent of parents say a physician’s online rating is an important factor when choosing a physician for their child. Further, of parents who sought physician ratings online, just 30 percent of them selected a physician based on a good rating. Further, only 5 percent of adults say they have ever posted ratings or reviews of physicians online.
The following are parents’ opinions on what factors they believe are important when choosing a child’s physician, according to the survey:
• Accepts my health insurance: 92 percent
• Convenient office location: 65 percent
• Physician’s years of experience: 52 percent
• Word of mouth (family/friends): 50 percent
• Referral from another physician: 40 percent
• Physician’s rating on websites: 25 percent
The survey was given in September 2012 to a randomly selected, stratified group of 2,137 adults. Sixty percent of panel members contacted to participate completed the survey.
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