Dr. Farooq founded the clinic, called MyDoc, in early 2017. MyDoc offers memberships through a direct-pay model, where physicians contract directly with consumers. There are over 700 direct primary care practices throughout the country, according to the national Direct Primary Care Coalition.
A 12-month membership at MyDoc costs $30 a month for unlimited office and virtual visits. Patients pay for labs and specialty care, but most direct primary care practices negotiate prices with local providers. MyDoc offers X-rays for $70, MRI without contrast for $400 and a diabetes panel for $99.
Dr. Farooq hired two nurse practitioners to run MyDoc and comes to the clinic to care for patients with more complex cases. He is also working to build a network with local specialists.
Although Dr. Farooq has recruited more than 300 members in the past year, he needs at least 500 members to become profitable and begin considering a second office. “I can’t speak for anybody else, but my goal, the reason I became a physician was because I wanted to help people. And you’ve got to show it,” Dr. Farooq said.
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