The ad will run on broadcast and cable television networks through Nov. 20. The ads feature patients of all ages and include a voice over saying, “when you see your doctor, you don’t face any medical issue alone. You do it together.”
AMA President Peter W. Carmel, MD, said of the campaign, “For 160 years, the AMA has been the guardian of the patient-physician relationship; the preservation of this partnership drives everything we do as an organization.”
More Articles on the AMA:
AMA Urges Physicians to Apply for E-Prescribing Exemption by Nov. 1
AHA, AMA Urge MedPAC to Consider Other Issues With SGR
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.