The multiyear contract will feature Mr. Montana in multimedia advertising and various communications, according to the Sept. 15 announcement.
“Joe is an inspiring, legendary athlete who personifies the Wellcare brand with his commitment to his personal health, wellbeing, and straightforward, no-nonsense approach,” said Suzy DePrizio, Centene senior vice president and chief marketing officer. “We’re proud to have him join our team and look forward to partnering with him to introduce new members to Wellcare.”
Mr. Montana is a four-time Super Bowl winner, three-time Super Bowl MVP and a recent Medicare Advantage enrollee through Wellcare.
The move follows Centene’s Wellcare brand realignment, which brings its Medicare brands under a single Wellcare roof.
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
