Record number of Americans prepared for open enrollment, UnitedHealthcare survey finds

Eighty-two percent of Americans prepared to enroll in a health plan ahead of 2021’s open enrollment period, an all-time high for UnitedHealthcare’s Consumer Sentiment Survey.

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That figure was led by Baby Boomers (86 percent) as the most confidently prepared generation, with Gen Z (71 percent) as the least prepared, according to a Nov. 10 news release.

The survey also found that 44 percent of respondents with a health plan said they were influenced by the COVID-19 pandemic to seek a plan with lower out-of-pocket costs, well-being resources, broader benefits or a national reach. 

“With access to health benefits and care more important than ever amid COVID-19, this year’s survey indicates growing confidence among some Americans in making more informed benefit decisions during open enrollment, as well as continued interest in using technology to evaluate and access health care,” said Rebecca Madsen, chief consumer officer of UnitedHealthcare. “We hope this year’s survey results can contribute to keeping people better informed about their health care benefits and choices.”

The pandemic also influenced interest in virtual health resources, including telehealth. Fifty-three percent of respondents expressed interest in digital healthcare options because of the COVID-19 pandemic.

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