Cigna’s 30-second TV advertisement features actors such as Patrick Dempsey (known as Derek Shepherd of “Grey’s Anatomy”), Lisa Edelstein (known as Lisa Cuddy in “House”) and Noah Wyle (known as John Carter in “ER”).
“We are the TV doctors of America, and we’re partnering with Cigna to help save lives by getting you to a real doctor for an annual checkup,” actors say during the spot.
Cigna chose to use famous fictional physicians as a humorous way to gain viewer attention, Cigna global brand officer Stephen Cassell told Adage.
More articles on payer issues:
Independence Blue Cross to open customer and community center
Aetna, Humana denied in-house lawyers in antitrust suit
Republicans propose exemption of ACA mandate for areas with one insurer
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
