In an effort to combat bias in healthcare, Blue Shield of California is teaming up with tennis champion and activist Venus Williams on a new campaign titled "Hear Me."
Ms. Williams is one of seven women in the new campaign, which raised awareness for her autoimmune disorder Sjogren's syndrome, mental health, Black maternal health, and fitness and wellness, according to the Sept. 20 announcement.
"I am deeply passionate about prioritizing health and well-being, so joining the Blue Shield of California team on this campaign was an easy decision," Ms. Williams said. "I look forward to advocating on issues that I truly believe will not only uplift women, but also shed light on matters that affect entire families and communities."
Hear Me is a part of a larger Blue Cross and Blue Shield initiative titled "Who We Stand For Sets Us Apart."