Blue Cross and Blue Shield of Minnesota announced it has hired former U.S. Bank executive Matt Hunt to be the organization's first chief experience officer.
Mr. Hunt will "lead and implement all aspects of Customer Experience, with responsibility for fostering a customer-centric culture across all digital, traditional and live channels," a June 15 news release said.
Prior to his roles at U.S. Bank in Minneapolis, Mr. Hunt held other customer-focused leadership roles at a consulting firm he founded, Stanford & Griggs, as well as Best Buy and Morgan Stanley, according to the statement.