To determine how brands ranked, global consultancy firm Prophet surveyed 12,694 U.S. consumers in June about more than 299 brands in nearly 40 industries. The firm surveyed consumers on multiple factors, including how much they depend on brands, the brands they consider innovative and how much they’re inspired by brands.
Here’s how the top six U.S. health insurers stacked up:
1. Blue Cross Blue Shield
2. Humana
3. Anthem
4. UnitedHealthcare
5. MetLife
6. Cigna
More articles on payers:
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Montana health insurer wins lawsuit over cost-sharing reduction payments
4,600 Arkansas residents lose Medicaid coverage under work requirements
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