Blue Cross and Blue Shield members in the health insurer's Blue365 wellness program can purchase Fitbits at a reduced cost under a new partnership announced Aug. 7.
Under the program, more than 60 million BCBS members can get a discount on Fitbit activity trackers and smartwatches. They can also bundle their purchase with a gym membership through Tivity Health, a provider of consumer fitness programs.
Employers, which can partner with the Blue365 program for employee benefits, can also buy the Fitbits in bulk or subsidize an order of Fitbit devices for their employees.
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