America's Health Insurance Plans has updated its brand and mission, according to a June 1 news release. Here are five things to know:
- This is America's Health Insurance Plans' first brand update since its formation in 2003. The organization will now be known by its abbreviation, AHIP, and its new tagline is "Guiding Greater Health."
- Updates to the logo and tagline are intended to show the organization's commitment to inclusion.
- AHIP CEO Matt Eyles said the brand update comes "after a year filled with unprecedented challenges and loss, and at a time when reliable health coverage has never been more important."
- The update is intended to reflect the organization's emphasis on collaboration and innovation.
- Its new mission statement mentions a focus on mental and physical health advancement.