Baby boomers are getting up there in years. For health systems, this translates into ever-rising demand in service lines that cater to a large proportion of retirees – cardiology, oncology, and orthopedics, in particular.
Note: This originally appeared on Evariant's website
Moreso than for previous generations, baby boomers live longer with chronic conditions such as arthritis, high cholesterol, hypertension, diabetes, congestive heart failure, and dementia that evolve slowly and lead to complications later in life. Heart disease, stroke, and cancer are the leading causes of death, with obesity impacting all of the above. Age-related functional impairments around hearing, eyesight, and mobility mean more resources are needed just to perform daily tasks and maintain quality of life.
Health systems have long been marketing to baby boomers as they moved from being the sandwich generation — caring for both parents and kids — into retirement themselves. It’s important to realize that most of them have matured apace with the Information Age, or Digital Age. With so much focus on engaging younger generations, including digital natives, it may be time to rethink your patient engagement strategies for seniors. The most strategic campaigns will engage mature patients early on – before their conditions become complex and difficult to manage. They should also be more digital than you may think. Click here to continue>>
News from our partners