Marketing Report

Iowa system rebrands | 19 best-managed healthcare cos. | NY governor: System spreading 'misinformation' | 25 largest systems by hospital beds | C-suites rethink their competitive edge

December 14, 2023 BHR Newsletter 1. UI Health Care updates brand Full story 2. The 19 best-managed healthcare companies of 2023 Full story 3. New York governor accuses health system of 'misinformation campaign' Full story 4. GenAI meets the digital…

Hospitals' latest PR challenge: The Netflix doc | How marketing chiefs show their value | Why hospital names are like iPhone apps | How much Epic makes per year | Northwell sponsors Carnegie Hall

December 7, 2023 BHR Newsletter 1. Hospitals' latest PR concern: The Netflix documentary Full story 2. 'It is critical to connect the dots': How health system marketing chiefs explain their value Full story 3. Why hospital names are like iPhone…