It is not clear if Purdue Pharma followed through on the plan or only discussed it, according to the Los Angeles Times. The Times quotes an internal Purdue Pharma PowerPoint: “By purchasing highly targeted strings of keywords that people are likely to use to find out more information about the articles, we can ensure that PurduePharmaFacts.com is at the top of a user’s search results.”
The articles referenced in the PowerPoint were a series published by the Los Angeles Times that linked the opioid abuse epidemic to Purdue Pharma’s marketing strategy for OxyContin.
Purdue Pharma confirmed it created a website called PurduePharmaFacts.com to publish facts as a counter to “unbalanced news coverage,” according to the Los Angeles Times.
Read the full story here.
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