Palmetto Health, Greenville to operate under new brand in 2019

Columbia, S.C.-based Palmetto Health and Greenville (S.C.) Health System will unite under a single brand and logo in early 2019, the organizations announced Sept. 20.

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The combined organization finalized its merger in November 2017. The organization currently operates under the interim brand SC Health Company, but officials said the brand will be replaced.

The merged organization will also replace its current mission, vision and values statements, and logo. The Palmetto Health-USC Medical Group will also change its brand and logo in late 2019.

Palmetto Health and Greenville Health System plan to reveal more information about the new brand name, identity, logo and purpose statement on Sept. 25.

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