To conduct the study, researchers from Stanford (Calif.) University and the University of Washington in Seattle focused on whether online ratings correlate with physician quality, and whether they affect patients’ physician choices. They combined physician rating data from Yelp and Medicare to assess how online ratings affect patients’ healthcare decisions.
Overall, researchers found physicians with higher ratings had higher measures of clinical quality, meaning patients who base their physician choices on online ratings “will be matched with higher-quality physicians,” researchers said in a Jan. 17 news release from the American Marketing Association. The findings were published Dec. 6 in the Journal of American Marketing
Researchers found physicians with higher ratings had better educational and professional credentials measured by board certification status, ranks of schools and accreditations.
“Physicians with higher ratings show higher adherence to clinical guidelines, and patients of physicians with higher ratings display better clinical outcomes,” researchers said. “The findings indicate that online reviews are highly correlated with important measures of clinical quality and provide important quality signals to patients.”
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.