The commercials are part of Mount Sinai’s “For You. For Life.” campaign, which supplements the health system’s summer 2015 print campaign. The TV commercials aired in the New York area Jan. 10, and will air nationally on Jan. 25.
They were designed by DeVito/Verdi, a New York City-based advertising agency.
“Our print, along with our new television campaign, enables us to capture, in strong messages, how our health system is redefining science and medicine in the 21st century,” said Kenneth L. Davis, MD, president and CEO of Mount Sinai Health System.
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