Word from the C-suite: 'Health must go beyond health coverage'

Healthcare organizations — including health insurers — have a financial incentive to invest in population health initiatives.

Roy Beveridge, MD, CMO of Louisville, Ky.-based Humana, told Forbes health systems, as well as health insurers, should focus on making people healthier by reducing barriers and emphasizing preventative health measures.

"Health must go beyond health coverage and clinical services and address these frequent social factors that impact people's daily lives. Population health is about understanding the impact of these local elements and addressing and integrating them in a holistic approach with the clinical elements."

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