“We are much more than the facilities off 39th,” said Bob Page, CEO of the Kansas City-based health system, according to the report. “We reach across the state line and throughout Kansas.”
The health system’s flagship hospital, University of Kansas Hospital, will retain its name, but its physicians and clinics will now operate under the new name. University of Kansas Health System will introduce a new logo to accompany its name change, according to the report.
Additionally, the University of Kansas Health System name will also apply to the organization’s partnerships with Hays (Kan.) Medical Center, Stormont Vail in Topeka, Kan., North Kansas City (Mo.) Hospital, Cornerstones of Care in Kansas City, Mo., and KVC Behavioral Health in Hays, Kan., according to the report.
The whole rebranding process — which includes the health system’s web presence, physical signage, stationary and business cards — will take about two to three years, according to the report.
More articles on leadership:
ContextMedia becomes Outcome Health
The corner office: Children’s Hospital of Orange County CEO Kim Cripe on the value of unfettered curiosity
GOP’s latest ACA replacement allows states to choose fate of law: 8 things to know
