Among marketers, 46.6 percent rated online videos as an extremely or very effective tool. Other online tools included Linked In, podcasts, Twitter, Facebook and blogs.
However, most hospital marketers believe online marketing is peripheral to offline marketing. Sixty-six percent believe offline marketing should be a hospital’s core marketing strategy.
Other interesting findings of the study include:
• 37 percent of respondents reported their hospitals are planning a dedicated mobile website.
• 29.6 percent are planning mobile prescription refills.
• 27.8 percent are planning barcode marketing.
View the interactive survey results here.
