In order to manage the shortage of healthcare leaders as the “baby boomer” generation retires and more Americans seek care, PI Worldwide recommends healthcare organizations create a brand that reflects their reputation, culture, positioning and aspirations. An attractive, accurate brand can help attract strong healthcare talent that meshes with an organization’s long-term goals.
In addition, organizations should examine their existent leaders to understand which attributes are critical to their success. Recruitment doesn’t just occur outside the workplace; by looking within its walls for future leaders, facilities can find managers with an intricate knowledge of the facility and an established loyalty to the organization.
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