MemorialCare unveils new branding

Fountain Valley, Calif.-based MemorialCare unveiled a new brand this week that includes an updated logo and a new naming practice that will place the MemorialCare name ahead of all system entities.

MemorialCare offers care to patients through five hospitals and numerous free-standing imaging centers, breast centers, surgical centers and dialysis centers across southern California. Their new logo features a tree, which represents MemorialCare's many locations working together as a coordinated system. 

"MemorialCare's new look is more than a change of symbol, it's a symbol of how much we've changed," said Barry Arbuckle, PhD, CEO of MemorialCare. "In 20 short years, we've grown from a system of five hospitals into a fully integrated health system, delivering care to our entire community — from the 25-year-old who needs his yearly physical for preventive care to a grandmother battling breast cancer. We are here for every person, at every age, at every stage of life."

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