How to tell if a hospital's digital strategy is driving ROI

Healthcare advertising serves a variety of purposes, from soliciting donations to raising community awareness. Knowing where and how to spend marketing dollars is important for getting an organization's message across to patients.

Brian Davis, senior vice president of Scorpion Healthcare, will discuss how healthcare organizations can develop a strong online presence to drive enhanced patient connections during a webinar June 27 at 12:00 p.m. CST.

Webinar registrants will learn how to:

  • Identify where prospective patients' attention is in 2017 — and why the old way of advertising is obsolete;
  • Create positive digital first impressions to generate traffic to your website;
  • And make smart marketing investments that drive results.

To learn more, or to register for the webinar, click here.

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