How to tell if a hospital’s digital strategy is driving ROI

Healthcare advertising serves a variety of purposes, from soliciting donations to raising community awareness. Knowing where and how to spend marketing dollars is important for getting an organization’s message across to patients.

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Brian Davis, senior vice president of Scorpion Healthcare, will discuss how healthcare organizations can develop a strong online presence to drive enhanced patient connections during a webinar June 27 at 12:00 p.m. CST.

Webinar registrants will learn how to:

  • Identify where prospective patients’ attention is in 2017 — and why the old way of advertising is obsolete;
  • Create positive digital first impressions to generate traffic to your website;
  • And make smart marketing investments that drive results.

To learn more, or to register for the webinar, click here.

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At Becker's 4th Annual CEO + CFO Roundtable, taking place November 2–5 in Chicago, more than 1,500 hospital and health system executives tackle decisions that determine whether organizations thrive or merely survive: protecting margins under cost pressure, choosing where to grow, renegotiating payer relationships, stabilizing the workforce and proving real ROI on technology. This is where leaders work through them together, face-to-face. Apply for complimentary registration now.

Register to Attend Webinar

How University Health turns ED signals into hospital-wide flow

Thursday, August 13
1:00 PM - 2:00 PM CDT

Presenters: Bill Phillips, University HealthAshley Schutz, MHA, MLS (ASCP), University HealthBill Griffith

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