The website defundpppetition.com asks visitors to sign a petition to cut funding for Planned Parenthood. However, visitors soon realize the petition is a guise used to inform visitors about what services the organization provides.
Here’s how it works: Users who want to sign the petition must select and acknowledge to cut funding for all 64 Planned Parenthood services, including preventive and wellness offerings like breast cancer screenings and pap smears.
Users who click “defund abortion” receive a pop-up message that says no federal government dollars have funded abortion since the Hyde Amendment in 1977.
The website creators said the site is intended to engage people who have already made up their mind about the nonprofit.
“People are so polarized today there is no room for even reasonable conversation,” Claudia Cukrov, senior digital strategist at advertising firm SS+K, told Business Insider. “We wanted to engage with some of those people on the other end of the spectrum, and one way of doing that is to appear to be agreeing with them.”
To learn more about the website, click here.
More articles on leadership:
Healthcare bill passage unlikely before July 4, GOP senators say
Trump calls out Obama for calling healthcare bill ‘mean’
5 GOP senators come out against Senate healthcare bill