While the vast majority of healthcare fundraisers responding to the survey (71 percent) said the recession is still negatively effecting fundraising efforts, this represents a 16 percent improvement over 2009.
Additionally, fewer fundraisers (52 percent) reported having to cut their fundraising budgets than in 2009 (50 percent). Fewer fundraisers (44 percent) also experienced declines in major gift revenue, compared to 2009 (59 percent).
Read the AHP release on healthcare fundraising.
Read more coverage on healthcare fundraising:
– 12 Tips to Improve Hospital Fundraising Efforts
– 7 Tips For Hospital Fundraising in Difficult Times
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